{"id":12787,"date":"2025-01-09T09:24:31","date_gmt":"2025-01-09T09:24:31","guid":{"rendered":"https:\/\/span-tech.com\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/"},"modified":"2025-12-15T16:36:58","modified_gmt":"2025-12-15T16:36:58","slug":"coca-cola-markenaktivierung-von-jcdecaux","status":"publish","type":"cases","link":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/","title":{"rendered":"Coca-Cola Markenaktivierung von JCDecaux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Im Herzen des lebhaften Weihnachtsmarkts von Br\u00fcssel schloss sich Coca-Cola mit JCDecaux zusammen, um mithilfe einer modularen Viewbox-Struktur eine magische und immersive Markenaktivierung zu schaffen. Die Aktion lud Besucher ein, in die Welt des Weihnachtsmanns einzutauchen, begleitet vom Kampagnenslogan \u201eAnyone Can Be Santa\u201c. In der Viewbox erlebten die G\u00e4ste eine interaktive Reise, bei der sie den Weihnachtsmann auf einem virtuellen Flug \u00fcber Br\u00fcssel begleiteten, Geschenke verteilten und festliche Freude verbreiteten.<\/p>\n\n<p class=\"wp-block-paragraph\">Diese innovative Installation demonstrierte eindrucksvoll die F\u00e4higkeit von Viewbox, R\u00e4ume in unvergessliche Erlebnisse zu verwandeln. Das modulare Design erm\u00f6glichte eine nahtlose Integration in das festliche Umfeld und bot eine fesselnde Kombination aus hochwertiger \u00c4sthetik, Interaktivit\u00e4t und Storytelling.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/Viewbox-JCDecaux-Coca-Cola.mp4\"><\/video><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12747\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12747 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12717\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12717 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12777\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12777 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n  \n  <div class=\"text__cta block__padded bg__white\" id=\"banner-block_d4adaad39f494922e46b3438fc1dadb4\">\n    <div class=\"container lg\">\n      <div class=\"cta__banner bg__blue\">\n                  <p class=\"cta__text__text\">Entdecken Sie die perfekte L\u00f6sung f\u00fcr Ihr n\u00e4chstes Projekt. F\u00fcllen Sie das untenstehende Formular aus, um mit unseren Experten in Kontakt zu treten.<\/p>\n        \n                      <\/div>\n    <\/div>\n  <\/div>\n\n\n  <div class=\"form__block block__padded bg__none\">\n    <div class=\"container xl\">\n      <div class=\"contact__form__wrapper\">\n                  <div class=\"text__formatted\">\n            <p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/><script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"19969672\",\n    formId: \"53cf51f6-e80b-4168-b434-53db7071c130\"\n  });\n<\/script><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Im Herzen des lebhaften Weihnachtsmarkts von Br\u00fcssel schloss sich Coca-Cola mit JCDecaux zusammen, um mithilfe einer modularen Viewbox-Struktur eine magische und immersive Markenaktivierung zu schaffen. Die Aktion lud Besucher ein, in die Welt des Weihnachtsmanns einzutauchen, begleitet vom Kampagnenslogan \u201eAnyone Can Be Santa\u201c. In der Viewbox erlebten die G\u00e4ste eine interaktive Reise, bei der sie [&hellip;]<\/p>\n","protected":false},"featured_media":12780,"parent":0,"menu_order":0,"template":"","categories":[71],"tags":[],"class_list":["post-12787","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-entertainment-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola Markenaktivierung von JCDecaux - Spantech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Markenaktivierung von JCDecaux\" \/>\n<meta property=\"og:description\" content=\"Im Herzen des lebhaften Weihnachtsmarkts von Br\u00fcssel schloss sich Coca-Cola mit JCDecaux zusammen, um mithilfe einer modularen Viewbox-Struktur eine magische und immersive Markenaktivierung zu schaffen. Die Aktion lud Besucher ein, in die Welt des Weihnachtsmanns einzutauchen, begleitet vom Kampagnenslogan \u201eAnyone Can Be Santa\u201c. In der Viewbox erlebten die G\u00e4ste eine interaktive Reise, bei der sie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Spantech\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T16:36:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/\",\"url\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/\",\"name\":\"Coca-Cola Markenaktivierung von JCDecaux - Spantech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"datePublished\":\"2025-01-09T09:24:31+00:00\",\"dateModified\":\"2025-12-15T16:36:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/cases\\\/coca-cola-markenaktivierung-von-jcdecaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/span-tech.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola Markenaktivierung von JCDecaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/span-tech.com\\\/de\\\/\",\"name\":\"Spantech\",\"description\":\"Expert in Modular Structures\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/span-tech.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coca-Cola Markenaktivierung von JCDecaux - Spantech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/","og_locale":"de_DE","og_type":"article","og_title":"Coca-Cola Markenaktivierung von JCDecaux","og_description":"Im Herzen des lebhaften Weihnachtsmarkts von Br\u00fcssel schloss sich Coca-Cola mit JCDecaux zusammen, um mithilfe einer modularen Viewbox-Struktur eine magische und immersive Markenaktivierung zu schaffen. Die Aktion lud Besucher ein, in die Welt des Weihnachtsmanns einzutauchen, begleitet vom Kampagnenslogan \u201eAnyone Can Be Santa\u201c. In der Viewbox erlebten die G\u00e4ste eine interaktive Reise, bei der sie [&hellip;]","og_url":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/","og_site_name":"Spantech","article_modified_time":"2025-12-15T16:36:58+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/","url":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/","name":"Coca-Cola Markenaktivierung von JCDecaux - Spantech","isPartOf":{"@id":"https:\/\/span-tech.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/#primaryimage"},"image":{"@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/#primaryimage"},"thumbnailUrl":"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg","datePublished":"2025-01-09T09:24:31+00:00","dateModified":"2025-12-15T16:36:58+00:00","breadcrumb":{"@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/#primaryimage","url":"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg","contentUrl":"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/span-tech.com\/de\/cases\/coca-cola-markenaktivierung-von-jcdecaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/span-tech.com\/de\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola Markenaktivierung von JCDecaux"}]},{"@type":"WebSite","@id":"https:\/\/span-tech.com\/de\/#website","url":"https:\/\/span-tech.com\/de\/","name":"Spantech","description":"Expert in Modular Structures","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/span-tech.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/cases\/12787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/types\/cases"}],"version-history":[{"count":2,"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/cases\/12787\/revisions"}],"predecessor-version":[{"id":14631,"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/cases\/12787\/revisions\/14631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/media\/12780"}],"wp:attachment":[{"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/media?parent=12787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/categories?post=12787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/span-tech.com\/de\/wp-json\/wp\/v2\/tags?post=12787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}