{"id":12785,"date":"2025-01-09T09:24:31","date_gmt":"2025-01-09T09:24:31","guid":{"rendered":"https:\/\/span-tech.com\/cases\/activation-de-marque-coca-cola-par-jcdecaux\/"},"modified":"2025-12-15T16:34:46","modified_gmt":"2025-12-15T16:34:46","slug":"activation-de-marque-coca-cola-par-jcdecaux","status":"publish","type":"cases","link":"https:\/\/span-tech.com\/fr\/cases\/activation-de-marque-coca-cola-par-jcdecaux\/","title":{"rendered":"Activation de marque Coca-Cola par JCDecaux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au c\u0153ur du march\u00e9 de No\u00ebl anim\u00e9 de Bruxelles, Coca-Cola s\u2019est associ\u00e9 \u00e0 JCDecaux pour cr\u00e9er une activation de marque magique et immersive gr\u00e2ce \u00e0 une structure modulaire Viewbox. Cette activation invitait les visiteurs \u00e0 plonger dans l\u2019univers du P\u00e8re No\u00ebl avec le slogan de campagne \u00ab Anyone Can Be Santa \u00bb. \u00c0 l\u2019int\u00e9rieur de la Viewbox, les invit\u00e9s vivaient un voyage interactif en accompagnant le P\u00e8re No\u00ebl lors d\u2019un vol virtuel au-dessus de Bruxelles, distribuant des cadeaux et partageant la magie des f\u00eates.<\/p>\n\n<p class=\"wp-block-paragraph\">Cette installation novatrice a d\u00e9montr\u00e9 la capacit\u00e9 de Viewbox \u00e0 transformer des espaces en exp\u00e9riences inoubliables. Son design modulaire s\u2019est parfaitement int\u00e9gr\u00e9 \u00e0 l\u2019ambiance festive, offrant un m\u00e9lange captivant d\u2019esth\u00e9tique haut de gamme, d\u2019interactivit\u00e9 et de narration.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/Viewbox-JCDecaux-Coca-Cola.mp4\"><\/video><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12747\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12747 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4181-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12717\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12717 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4143-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"12777\" data-src=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1024x683.jpg.webp\" alt=\"\" class=\"wp-image-12777 lazyload\" data-srcset=\"https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1024x683.jpg.webp 1024w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-300x200.jpg.webp 300w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-768x512.jpg.webp 768w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-1536x1024.jpg.webp 1536w, https:\/\/span-tech.com\/wp-content\/smush-webp\/2025\/01\/JulienIvensNZ9_4257-2048x1366.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n  \n  <div class=\"text__cta block__padded bg__white\" id=\"banner-block_178551eca79db69ea24fd6f484f35161\">\n    <div class=\"container lg\">\n      <div class=\"cta__banner bg__blue\">\n                  <p class=\"cta__text__text\">D\u00e9couvrez la solution id\u00e9ale pour votre prochain projet. Remplissez le formulaire ci-dessous pour prendre contact avec nos experts.<\/p>\n        \n                      <\/div>\n    <\/div>\n  <\/div>\n\n\n  <div class=\"form__block block__padded bg__none\">\n    <div class=\"container xl\">\n      <div class=\"contact__form__wrapper\">\n                  <div class=\"text__formatted\">\n            <p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/><script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"19969672\",\n    formId: \"2c9ff3f3-ac8a-423a-8c44-2928d03c47d4\"\n  });\n<\/script><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Au c\u0153ur du march\u00e9 de No\u00ebl anim\u00e9 de Bruxelles, Coca-Cola s\u2019est associ\u00e9 \u00e0 JCDecaux pour cr\u00e9er une activation de marque magique et immersive gr\u00e2ce \u00e0 une structure modulaire Viewbox. Cette activation invitait les visiteurs \u00e0 plonger dans l\u2019univers du P\u00e8re No\u00ebl avec le slogan de campagne \u00ab Anyone Can Be Santa \u00bb. \u00c0 l\u2019int\u00e9rieur de [&hellip;]<\/p>\n","protected":false},"featured_media":12779,"parent":0,"menu_order":0,"template":"","categories":[68],"tags":[],"class_list":["post-12785","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-entertainment-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Activation de marque Coca-Cola par JCDecaux - Spantech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/span-tech.com\/fr\/cases\/activation-de-marque-coca-cola-par-jcdecaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activation de marque Coca-Cola par JCDecaux\" \/>\n<meta property=\"og:description\" content=\"Au c\u0153ur du march\u00e9 de No\u00ebl anim\u00e9 de Bruxelles, Coca-Cola s\u2019est associ\u00e9 \u00e0 JCDecaux pour cr\u00e9er une activation de marque magique et immersive gr\u00e2ce \u00e0 une structure modulaire Viewbox. Cette activation invitait les visiteurs \u00e0 plonger dans l\u2019univers du P\u00e8re No\u00ebl avec le slogan de campagne \u00ab Anyone Can Be Santa \u00bb. \u00c0 l\u2019int\u00e9rieur de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/span-tech.com\/fr\/cases\/activation-de-marque-coca-cola-par-jcdecaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Spantech\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T16:34:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/span-tech.com\/wp-content\/uploads\/2025\/01\/JulienIvensNZ9_4257-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/\",\"url\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/\",\"name\":\"Activation de marque Coca-Cola par JCDecaux - Spantech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"datePublished\":\"2025-01-09T09:24:31+00:00\",\"dateModified\":\"2025-12-15T16:34:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/span-tech.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/JulienIvensNZ9_4257-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/cases\\\/activation-de-marque-coca-cola-par-jcdecaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activation de marque Coca-Cola par JCDecaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/\",\"name\":\"Spantech\",\"description\":\"Expert in Modular Structures\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/span-tech.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Activation de marque Coca-Cola par JCDecaux - Spantech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/span-tech.com\/fr\/cases\/activation-de-marque-coca-cola-par-jcdecaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Activation de marque Coca-Cola par JCDecaux","og_description":"Au c\u0153ur du march\u00e9 de No\u00ebl anim\u00e9 de Bruxelles, Coca-Cola s\u2019est associ\u00e9 \u00e0 JCDecaux pour cr\u00e9er une activation de marque magique et immersive gr\u00e2ce \u00e0 une structure modulaire Viewbox. 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