Coca Cola Brand Activation by JCDecaux

At the heart of Brussels’ vibrant Christmas Market, Coca-Cola partnered with JCDecaux to create a magical and immersive brand activation using a Viewbox modular structure. The activation invited visitors to step into Santa’s world with the campaign slogan “Anyone Can Be Santa.” Inside the Viewbox, guests experienced an interactive journey, joining Santa on a virtual flight over Brussels, delivering gifts and spreading holiday cheer.

This innovative installation showcased Viewbox’s ability to transform spaces into unforgettable experiences. The modular design allowed for seamless integration into the festive setting, offering a captivating mix of premium aesthetics, interactivity, and storytelling.

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