The DOHA Club - Brand Activation at UEFA EURO 2024 - Spantech

The DOHA Club – Brand Activation at UEFA EURO 2024

On behalf of London-based brand experience agency onepointfiveARTLIFE partnered with Viewbox to deliver a 90m² two-story modular structure for UEFA EURO 2024 fan zones in Munich’s Olympiapark and Platz der Republik in Berlin. The ‘Doha Club’ provided a premium beach club experience where visitors could relax, enjoy local delicacies from the event’s largest international sponsor, and take part in footvolley matches on a dedicated sand court. With just four weeks from planning to completion and two teams working simultaneously across both locations, this project highlighted Viewbox’s ability to deliver high-end brand activations under extreme time constraints.