Category Archives: Sports & esports

In the fast-paced world of event marketing, the ability to adapt and execute brand activation events quickly and efficiently is not just an advantage—it’s essential. Traditional event setups often fall short in meeting the urgent demands of the industry, plagued by logistical challenges that can derail even the most meticulously planned events.

The Challenges of Last-Minute Brand Activation Events

Brand activation agencies are all too familiar with the hurdles of organizing events on a tight deadline. These challenges range from securing a venue to ensuring the event space meets the unique needs of the brand, all within a limited timeframe. The logistics of transporting materials, setting up the event space, and tailoring the environment to suit specific brand messages can be daunting tasks, compounded by the ticking clock of an impending event date.

The Viewbox Advantage: Solving Logistical Challenges

Enter Viewbox, a state-of-the-art solution for those needing quick, efficient setups for last-minute brand activation events. This article explores how Viewbox can solve logistical hurdles, ensuring that your event is not just a possibility but a guaranteed success, regardless of the timeframe.

1. Fast and Efficient Setup

At the heart of Viewbox’s appeal is its promise of fast and efficient setup. Capable of being fully operational within 1-2 days, Viewbox modular spaces are the epitome of convenience and speed. This rapid deployment capability ensures that brand activation agencies can meet even the most demanding deadlines, making Viewbox an ideal partner for last-minute events.

2. Centralized Stock and Easy Dispatch

Viewbox’s centralized stock location is a logistical boon, allowing for quick dispatch to virtually any location. This readiness and accessibility mean that agencies can count on Viewbox for prompt delivery, significantly reducing the wait time and uncertainty often associated with preparing event spaces.

3. Ease of Transport

A standout feature of Viewbox units is their flat-packed design, enabling an impressive eight Viewboxes to be loaded onto a single truck, compared to one or two welded shipping containers. This logistical efficiency transforms the transport and setup process for brand activations, ensuring Viewbox modular spaces can be easily delivered to any event location, maximizing convenience without compromising on quality or durability.

4. Around-the-Clock Solutions

Understanding the unpredictable nature of planning events, Viewbox boasts a dedicated team available 24/7 to offer solutions, no matter the time or technical restrictions. This round-the-clock service underscores Viewbox’s commitment to supporting their clients, ensuring that logistical challenges are addressed promptly and effectively.

5. Custom-Made Solutions for Every Need

Viewbox goes above and beyond to deliver custom-made solutions that cater to the unique requirements of each event, regardless of the deadline. From the initial design to the final touches, Viewbox ensures that every aspect of the modular space aligns with the brand’s vision, providing a tailor-made environment that enhances the overall impact of the brand activation.

Conclusion

The true measure of Viewbox’s success is not in the modular spaces we provide but in the experiences our customers create within them. It’s about turning the logistical nightmares of quick turnaround events into dream experiences for brands and their audiences. With Viewbox, agencies don’t just get a service; they get a partner who understands their needs, shares their urgency, and is committed to their success. Every event is an opportunity to make a lasting impression, and with Viewbox, you have a partner dedicated to making every impression count.

In today’s world, where environmental consciousness and sustainable practices are at the forefront, industries are embracing innovative approaches to minimize their ecological impact. The construction sector, known for its significant environmental footprint, is undergoing a transformative shift towards sustainability. Comprehensive assessments, such as Life Cycle Assessments (LCAs), play a vital role in measuring and validating green initiatives.

Our innovative Soundstages 2.0 exemplify the company’s dedication to sustainable development. By conducting a rigorous LCA study on the materials used for our soundstages’ construction, Spantech aims to assess the environmental impact, identify areas for improvement, and strengthen their commitment to sustainable practices.

Measuring our Environmental Impact with Life Cycle Assessment (LCA)

Life Cycle Assessment (LCA) is a method used to measure the environmental impact of a construction product or system throughout its entire lifespan. At Spantech, we embrace LCA as a tool to support our commitment to sustainable construction practices.

LCA considers various stages, including sourcing, production, construction, use, and disposal, to calculate the embodied carbon associated with the materials. By conducting LCA studies, we gain valuable insights into the environmental implications of our choices, enabling us to make informed decisions to minimize our ecological footprint.

Soundstage 2.0

In line with our commitment to sustainability, we conducted an LCA study for the materials used for the construction of a Soundstage 2.0.

A good example of a Soundstage 2.0 is the one we constructed for Stage50 in Wycombe. This soundstage was designed for permanent use, features impressive dimensions, measuring 40×50 meters with a generous free height of 12.7 meters. At its apex, the stage reaches a height of 18.5 meters. In addition to the essential elements such as an elephant door, catwalks strategically positioned along the length and width, and a series of REDs spaced every 2.5 meters for enhanced functionality, the soundstage also features a 54db sound insulation.

By highlighting our Soundstages’ eco-friendly features, responsible material choices, and forward-thinking design principles, we aim to inspire others in the industry to embrace sustainable construction practices and contribute to a greener future.

The LCA methodology

To assess the environmental impact of the Soundstage 2.0 construction over its 45-year lifespan, Spantech conducted a comprehensive Life Cycle Assessment (LCA) study. This study considered all the features described above and employed a rigorous methodology to ensure accurate and reliable results, reflecting Spantech’s commitment to transparency and sustainability.

The LCA study compared the environmental implications of the materials used in a traditional tilt-up concrete stage with those used in the Spantech soundstage, which shared identical characteristics. The goal was to evaluate the environmental benefits of different construction materials. The Spantech soundstage incorporated sustainable materials such as aluminum (including 40% recycled aluminum), steel, and PVC, while the concrete stage represented a conventional construction option.

The study encompassed various stages of the soundstages’ life cycle, including raw material extraction, production, construction, use, demolition, recycling, and waste disposal. By focusing on the embodied carbon associated with the building elements, the study provided valuable insights into the environmental impact of the construction process.

The Results

The LCA study provided valuable insights into the environmental impact of the materials used in the construction of a Soundstage 2.0 compared to the construction of a traditional tilt-up concrete stage.

The Spantech soundstage utilized materials such as recycled aluminum, steel, and PVC, which contribute to its eco-friendly profile. The inventory analysis results demonstrated the positive environmental implications of these material choices.

In terms of embodied carbon emissions, the Spantech soundstage constructed with 40% recycled aluminum showed an impressive reduction of 44% per square meter compared to the tilt-up concrete stage. This significant decrease in carbon emissions highlights the effectiveness of using sustainable materials like recycled aluminum in reducing the environmental impact of construction projects.

Furthermore, the incorporation of sustainable steel in the Spantech soundstage further enhanced its environmental performance. By carefully sourcing steel materials that adhere to recognized environmental standards, Spantech ensured the structural integrity of the soundstage while minimizing the ecological footprint associated with steel production.

Lastly, The LCA study focused on the use of recycled aluminium and steel, but it also highlights the potential benefits of incorporating structural wood in construction. Cross-laminated timber (CLT) is a sustainable alternative to traditional concrete slabs for heavy-duty flooring in soundstages. CLT is durable, load-bearing, and demountable, allowing for easy disassembly and reuse. This reduces waste and maximizes resource efficiency, without the breakdown costs associated with concrete. By embracing sustainable alternatives like CLT, the construction industry can contribute to a greener future and help create a more sustainable world.

Conclusion

In conclusion, the Soundstage 2.0 LCA study reinforces Spantech’s commitment to sustainability. It showcases significant strides in reducing carbon emissions and promoting resource efficiency. Spantech acknowledges the need for continuous improvement and is dedicated to advancing its sustainability initiatives.

The study highlights the environmental drawbacks of the tilt-up concrete stage compared to Spantech’s approach. Spantech’s use of recycled aluminium, sustainable steel, and eco-friendly design exemplifies a more environmentally friendly approach.

Moving forward, Spantech will take concrete actions to increase recycled aluminium usage, explore structural wood benefits, and focus on our eco design principles. By setting an example and pursuing continual progress, Spantech is optimistic about fostering sustainable construction practices and taking part in the future of construction 2.0.

Together with industry partners, Spantech believes in driving positive change and achieving remarkable environmental stewardship advancements.

“The next normal in construction.” That’s how McKinsey & Company referred to modular construction in their groundbreaking 2020 report. Not only does modular construction offer the potential for projects to be completed 50% faster and 20% cheaper than traditional methods, but industry experts predict that by 2030, it could capture $130 billion of the market, delivering annual savings of $22 billion in the US and Europe alone.

Modular construction, or construction 2.0 as we like to call it, is here to stay. At Spantech, we take pride in being at the forefront of this exciting shift. With over 20 years of experience in the sector, we possess the knowledge and expertise that make modular construction a permanent fixture in the construction landscape.

The Benefits of Modular Construction

Modular construction, also known as off-site construction, involves the manufacturing of building components in controlled factory settings. These components, or modules, are then transported to the construction site for assembly. This has multiple advantages:

1. Speed and Efficiency: With the ability to fabricate modules simultaneously with site preparation, construction timelines can be significantly reduced. Projects can be completed up to 50% faster than traditional construction methods.

2. Quality Control: In our factories, modules are produced with precision and rigorous quality standards. By minimizing the impact of external factors like weather conditions, we achieve consistently high-quality construction.

3. Sustainability and Waste Reduction: Modular construction offers an eco-friendly alternative to traditional building methods. The controlled production environment allows for efficient material usage and waste reduction. 

At Spantech, sustainability is our priority. We utilize recycled aluminum in the construction of our structures, resulting in a substantial reduction in overall carbon emissions. For instance, our modular soundstage for Wycombe Studios achieved a remarkable 44% decrease in carbon emissions per square meter by incorporating 40% recycled aluminum, compared to a traditional tilt-up concrete soundstage. Explore more about our use of recycled aluminum in our structures.

4. Cost Savings: Modular construction provides significant cost savings throughout the project lifecycle. The streamlined production process, reduced labor costs, and improved resource management all contribute to overall project cost reduction. 

5. Enhanced Design Freedom: With modular construction, you gain design freedom and flexibility. Our advancements in manufacturing techniques and customization capabilities empower us to bring unique architectural designs to life. From industrial modular buildings to stunning event structures like our orangery, Grand I-novation  or soundstage, Spantech’s modular construction solutions cater to a diverse range of architectural visions.

In today’s competitive business landscape, establishing a strong brand presence is essential for long-term success. Brand activation offers a strategic approach to engage, captivate, and forge meaningful connections with the target audience. An innovative solution that excels in brand activation is Viewbox. Discover how it can drive success for businesses of all sizes!

1. Creating memorable experiences

Brand activation goes beyond traditional advertising methods by creating immersive and memorable experiences for consumers. Through experiential events and innovative showcases, brands can captivate customers on a deeper level. These experiences leave a lasting impression, contributing to increased brand loyalty.

Experience the power of offline brand activation with Viewbox—an innovative modular structure featuring customizable glass walls. Elevate your brand presence with a range of accessories, including heating, flooring, and AC, seamlessly integrated into the Viewbox, ensuring an unparalleled immersive experience.

For example, fashion brands have showcased their latest collection by utilizing a Viewbox to create interactive pop-up stores and car manufacturers have displayed their latest car models to the audience.

2. Differentiation in a Crowded Market

Standing out in a saturated marketplace is crucial for success. Brand activation provides a unique opportunity to showcase a brand’s distinct personality, values, and offerings. By leveraging Viewbox’s captivating features, brands can create visually striking activations that differentiate themselves from competitors. This distinctiveness helps create a strong brand identity, making it easier for consumers to recognize and remember the brand.

3. Amplifying Reach and Exposure

Brand activation has the potential to generate significant reach and exposure. Well-executed activations can capture attention and spark conversations, both online and offline. Offline brand activation provides an opportunity for brands to increase their visibility and exposure in the physical world.

A Prime Illustration of Offline Brand Activation

A prime example of a business that has successfully utilized offline brand activation is NIO, a pioneer in the premium smart electric vehicle market. NIO has strategically opened pop-up showrooms, charging stations, and distribution centers in both the Netherlands and Germany using modular structures by Viewbox.

The Viewboxes are fully equipped to meet NIO’s requirements. These well-designed spaces not only showcase NIO’s innovative electric vehicles but also create memorable brand activation moments for visitors.

The installation process for the Viewboxes is highly efficient and swift. The structures are dismantled in just one day, with an additional three days allocated for furniture arrangement. When it comes to relocating to a new site, the Viewboxes are reconstructed within a mere three days, allowing an additional five days for furniture setup. This sustainable approach ensures a rapid and cost-effective solution, all while maintaining the same exceptional quality.

Brand Activation: A Powerful Tool

In conclusion, it’s safe to say brand activation is a powerful tool for businesses looking to drive long-term success. By creating memorable experiences, differentiating from competitors, and amplifying their reach, brands can successfully achieve their business objectives.

Consider incorporating brand activation strategies and exploring innovative solutions such as Viewbox to unleash the full potential of your brand.

Our commitment to innovation and excellence

We are excited to introduce the new Spantech website, representing our commitment to innovation and excellence. With a modern and sleek design, our website reflects our passion for creating extraordinary modular structures across various segments.

Building the extraordinary together

At Spantech, our tagline “Building the extraordinary together” encapsulates our collaborative approach to every project. From entertainment to aviation, industry to sports, we specialize in crafting modular structures that defy expectations and push boundaries.

Improved user experience

Our revamped website offers an enhanced user experience, ensuring that finding answers to your questions is effortless. With intuitive navigation, you can quickly access the information you need and explore our extensive product portfolio.

We invite you to explore the new Spantech website, where innovation, collaboration, and excellence converge. Together, we can build the extraordinary.